Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Max Horkheimer and Theodor Adorno essay "The Culture Industry: Enlightenment as Mass Deception" 1.      Why is the culture industry an industry? (p. 42) The culture industry is an industry because it works as an amalgam of the different dominating aspects of culture and entertainment in the public sphere with the masses mainly targeted as its consumers. It