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Dealing with the Momo Challenge viral hoax

A number of news reports and social media posts about the “Momo Challenge” created mass hysteria on the third week of February 2019. While this challenge has been circulating around various online platforms for quite some time, the recent influx of legitimate reports and posts about it poses more risk even after it was debunked as a viral hoax. At this point, the issue is beyond the phenomenon itself. The responsibility of both media outlets and netizens to check the validity of such viral content is put on the spotlight.