Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Max Horkheimer and Theodor Adorno essay "The Culture Industry: Enlightenment as Mass Deception" 1. Why is the culture industry an industry? (p. 42) The culture industry is an industry because it works as an amalgam of the different dominating aspects of culture and entertainment in the public sphere with the masses mainly targeted as its consumers. It
Tag: technology
Jumpstarting my Trilogy of Technology Shorts: TechNOphilia and Malikmata (Phantasma)
Thanks to graduate studies, I was finally able to jumpstart my trilogy of technology shorts. We just completed the second film 11 years after the first one and currently working on the third one, which is intended to be completed by May 2020. Hopefully, we all get through the COVID-19 pandemic very soon so we can all go back to our daily grind. Top: First shot and last shot of "Malikmata" (English title: "Phantasma"), 2020;Bottom: First shot and last shot of
The Impact of the Critical Development of the Internet in the Current State of Philippine and Global Media
Midterm paper for my Political Economy of Media class The Philippine media and global media in the Information Age are clearly evolving towards the critical development of the Internet, forcing existing media systems to integrate with the world wide web. Cyberspace has gone a long way since its milestones in the 1990s when a household that could afford Internet service back then primarily used the email platform and chat messaging services as alternative forms of communication, alongside the utilization of search
(Response Paper) The Evolution of Cinema and the Film Language with Alexandre Astruc
In response to: The Alexandre Astruc essay “The Birth of a New Avant-garde: La Caméra-Stylo” from the article originally printed in “L'Écran française” as "Du Stylo à la caméra et de la caméra au stylo" A response paper for my Advanced Film Theory and Criticism class This 1948 essay by French film critic and film director Alexandre Astruc entitled “The Birth of a New Avant-garde: La Caméra-Stylo” reminded me of the wonders in the evolution of art and technology. It is natural to see
Elon Musk-funded OpenAI threatens spread of convincing fake news at an alarming rate
Media outfits from respected broadsheets to renowned technology websites recently reported a breaking news about the Elon Musk-funded artificial intelligence (AI) software that has the ability to build an authentic-looking fake news story with minimal resource in a matter of seconds. With the current global problem on the spread of disinformation, including those for political propaganda, cultural attacks, and capitalist ventures, this developed AI system called OpenAI threatens to revolutionize the dissemination of convincing fake news stories at an alarming rate. An AI-written news article
Digital Migrant Parents with Digital Native Children: The issues on gadgets and digital technology
Just my two cents as a mom of a toddler (not as a doctor nor a psychologist). I just read this post: ABC News: iPad generation's fingers not ready to write, teachers say At this time and age, i think it is inevitable that children would get a hold of mobile devices and get screen time more than the mere TV of our generation (unless the entire household completely shutdown their own devices at home and whenever they are with kids —
Guide to Making Your First Animated Movie: Animation software and technical requirements
Exploring the world of animation and filmmaking requires not only technical and creative skills, but also patience and commitment to accomplish all the challenging tasks involved throughout the long production process. After completing your initial pre-production requirements including the script, storyboard, and character and background designs, you must clearly know your technical workflow, audio and video settings, and other production requirements before proceeding to the actual animation. Animation Software Choosing your animation software is crucial to the specific workflow and technical
NTSC and PAL: The analog Standard Definition (SD) systems
NTSC was established in the United States in 1940; PAL was established in Germany in 1963 Understanding the terms NTSC and PAL entails technical explanations. This article aims to explain these two systems in the simplest terms possible for you to understand the basic information about them. While the explanations still require mentioning some technical terms, the article focuses more on the visual and logical facets of these two formats. NTSC and PAL are the most widely used analog formats in showing
Film Speed: Understanding the technical side of filmmaking
Knowing the basics of film photography is a step towards understanding how the technical side of filmmaking works. In fact, even those preferring to go digital all the way can benefit much with the knowledge of film photography. Whether using 35mm, 16mm, or 8mm film cameras or high-definition (HD) cameras, the very concept of producing moving images is actually the same. Even the use of film speed, which originated from film photography and cinematography, is also used in digital cameras as part
Digital Filmmaking: Can it finally take over the film medium?
Gone were the days when films were edited using a Moviola or a Steenbeck where the actual film prints were manually cut and spliced to create every edited scene in a movie. Now, even those using film stocks to shoot a motion picture project scans the processed negatives to create digital copies that can be more conveniently edited using the computer. The special effects work of today has become something accessible even by those making non-professional projects. Indeed, the digital