For the last three decades, the Internet has clearly become a crucial part of modern life. The convergence of the different communication platforms including the Internet, telephone, mobile phone, television, and film is clearly the way to go.
Just like how music content has greatly evolved in the online medium for decades now, film content meant for the online market has provided such a promising opportunity for film professionals and Internet users alike. With the Philippines being a hotspot for techies, bloggers, SEO and IT specialists, it is never too far that these would reach the archipelago’s shores in a few years. In fact, a number of companies are now starting, slowly but surely, to acquire films – full-length, classic, and short films, and even various multimedia/mixed media content, in preparation for it.
With bandwidth and speed issues, short but striking/entertaining audio-visual content is the way to go at this point of time. In this case, the Internet platform demands more of Youtube-like informational and entertainment materials, slice-of-life moments, and art-house offerings. They are generally short, straight to the point, entertaining, and many successful ones turn out viral.
Indeed, communication technology is greatly evolving. Online film content is truly expanding in scope. Perhaps, in no time, mobile Internet would be as popular as how people presently use their laptops for surfing the net. Even the business and advertising aspects of utilizing the Internet is fast developing. Knowing how effective the medium is becoming, it would also be good to look at opportunities of using the Internet as a channel to promote not just art and entertainment but also public service and advocacy campaigns, as well as addressing social concerns and moral issues.
By this time, it would be wise to further promote and enhance the path paving the way for the successful evolution of online film content. It already started with how iTunes and IPTV work. With the convergence of various media platforms, it is also high time to formulate the appropriate film and communication technology policies for the further development of online film content in the country.