An essay for my Media Theory class using the lens of Theodor Adorno and Max Horkheimer's "The Culture Industry: Enlightenment as Mass Deception" The integration of various media platforms after discovering an oasis for economic surge through the Internet remains consistent with the theory of the culture industry of Max Horkheimer and Theodor Adorno. In The Culture Industry: Enlightenment as Mass Deception, their statement about how culture infects “everything with sameness” (Adorno & Horkheimer, 2012) continues to ring true in the age of the Internet.