Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Walter Benjamin essay "The Work of Art in the Age of Mechanical Reproduction" 1. Why does aura wither in the age of mechanical reproduction? (p. 21) Aura withers in the age of mechanical reproduction because when an original gets reproduced, “the copies become detached to the domain of tradition.” By making many reproductions of the original, the process leads to
Tag: media theory
(Reflection Paper) How Herman and Chomsky’s ‘Propaganda Model’ positions the Internet in the time of pandemic
Reflection Topic: How does the “Propaganda Model” position the Internet in relation to social and political change in the time of pandemic? A reflection paper for my Media Theory class for the lecture on Political Economy of Media and the Edward Herman and Noam Chomsky essay "A Propaganda Model" Given the changing nature of capitalism in this age of information and communications technology, the propaganda model has forced existing media systems to integrate with the world wide web and this has clearly fast-tracked
Worksheet on ‘The Culture Industry: Enlightenment as Mass Deception’ by Max Horkheimer and Theodor Adorno
Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Max Horkheimer and Theodor Adorno essay "The Culture Industry: Enlightenment as Mass Deception" 1. Why is the culture industry an industry? (p. 42) The culture industry is an industry because it works as an amalgam of the different dominating aspects of culture and entertainment in the public sphere with the masses mainly targeted as its consumers. It
(Reflection Paper) A short analysis of the 2020 RC Cola ad in the simulacra of Jean Baudrillard
Reflection Topic: Identify and analyze a simulacrum you have encountered over the Internet lately. What are the social and political possibilities of that simulacra? A reflection paper for my Media Theory class for the lecture on Postmodernity/Posthumanism and the Jean Baudrillard essay "The Precession of Simulacra" The latest RC Cola ad recently went viral. Now, people are bending themselves trying to understand it. It is clear that as an ad meant to be talked about through content that visually presents signs and significations
(Reflection Paper) Top 3 trending topics in Twitter Philippines analyzed through the lens of Horkheimer, Adorno, and Benjamin
Reflection Topic: Go to Twitter and look up the top 3 trending topics in the Philippines. Briefly analyze them through the lens of Horkheimer, Adorno, and Benjamin. A reflection paper for my Media Theory class for the lecture on Ideology as Instrumental Rationality through the Walter Benjamin essay "The Work of Art in the Age of Mechanical Reproduction" and the Theodor Adorno and Max Horkheimer essay "The Culture Industry: Enlightenment as Mass Deception" I found the following as the top three trending Twitter