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(Essay) The Pleasure in ‘Toys’ and ‘Adventures’: An Analysis of the Branding Successes of ‘Ryan’s World’ and ‘Nas Daily’ Using the Lens of the Culture Industry

An essay for my Media Theory class using the lens of Theodor Adorno and Max Horkheimer's "The Culture Industry: Enlightenment as Mass Deception" The integration of various media platforms after discovering an oasis for economic surge through the Internet remains consistent with the theory of the culture industry of Max Horkheimer and Theodor Adorno. In The Culture Industry: Enlightenment as Mass Deception, their statement about how culture infects “everything with sameness” (Adorno & Horkheimer, 2012) continues to ring true in the age of the Internet.

Worksheet on ‘The Culture Industry: Enlightenment as Mass Deception’ by Max Horkheimer and Theodor Adorno

Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Max Horkheimer and Theodor Adorno essay "The Culture Industry: Enlightenment as Mass Deception" 1.      Why is the culture industry an industry? (p. 42) The culture industry is an industry because it works as an amalgam of the different dominating aspects of culture and entertainment in the public sphere with the masses mainly targeted as its consumers. It

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