The 1st CINEXPO held last Feb. 17 to 18, 2009 at the SMX Convention Center brought together movie industry companies, media partners, ad agencies, film professionals, and student organizations for the first ever cinema convention in the Philippines. The event opened the door to the discussion of the latest cinema trends and issues, networking and partnerships, and exhibition of films, various media products, and services. The CINEXPO featured the latest technological advances and the changingcurrents in cinema where film producers, production