Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Max Horkheimer and Theodor Adorno essay "The Culture Industry: Enlightenment as Mass Deception" 1. Why is the culture industry an industry? (p. 42) The culture industry is an industry because it works as an amalgam of the different dominating aspects of culture and entertainment in the public sphere with the masses mainly targeted as its consumers. It
Tag: advertising
(Reflection Paper) A short analysis of the 2020 RC Cola ad in the simulacra of Jean Baudrillard
Reflection Topic: Identify and analyze a simulacrum you have encountered over the Internet lately. What are the social and political possibilities of that simulacra? A reflection paper for my Media Theory class for the lecture on Postmodernity/Posthumanism and the Jean Baudrillard essay "The Precession of Simulacra" The latest RC Cola ad recently went viral. Now, people are bending themselves trying to understand it. It is clear that as an ad meant to be talked about through content that visually presents signs and significations
(Reflection Paper) A photograph representing Guy Debord’s ‘integrated spectacle’ during the pandemic
Reflection Topic: Post a photograph that represents an integrated spectacle during the pandemic and provide a short explanation. A reflection paper for my Media Theory class for the lecture on Images and Guy Debord's essay "The Commodity as Spectacle" Ligo Sardines produced a simple yet playfully striking ad displaying the owners’ political stand on the country’s state of affairs at the time the president asked for special powers to address the pandemic. Regardless of whether their political statement is genuine or plain marketing
The Impact of the Critical Development of the Internet in the Current State of Philippine and Global Media
Midterm paper for my Political Economy of Media class The Philippine media and global media in the Information Age are clearly evolving towards the critical development of the Internet, forcing existing media systems to integrate with the world wide web. Cyberspace has gone a long way since its milestones in the 1990s when a household that could afford Internet service back then primarily used the email platform and chat messaging services as alternative forms of communication, alongside the utilization of search
Rianne Hill Soriano Director’s Showreel 2015
This three-minute reel features selected directorial project clips from both my commercial works and independent films. These excerpts showcase animation, motion graphics and interactive video productions, emotion pieces with kid, family, couple, and adult characters, diverse genre scenes, natural and man-made tourist attractions, industrial spaces, and realty structures. Music inspired by Ghostpocalypse by Kevin MacLeod (incompetech.com), licensed under Creative Commons: By Attribution 3.0 and arranged and mixed by Philip Arvin Jarilla. Please watch in HD if you can. Thanks!