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The Future of Film through IMAX and Digital Cinemas: A sneak peek at James Cameron’s ‘Avatar’ and looking into the current digital cinemas in the Philippines

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Experiencing “Avatar” is seeing the future of film technology right before my very eyes. The realms of CGI and 3D technology on this age of filmmaking are definitely starting to write their own history already. From the initial experimentations to the developing of the medium to the hype of the format, both the filming process and the theatrical playing field prove that the evolution of cinema technology is really revolutionizing our film experiences in various levels. Gone were the days when imagination

‘Deep Sea 3D’ Film Review: Underwater magic

If you have that fancy for scuba diving and underwater magic without getting wet, then the jaw-dropping experience of submerging into the coolest underground deserts and forests in "Deep Sea 3D" should be worth your while. Clocking in at around 40 minutes, this 3D offering showcases how the sights and sounds of the "real deep sea" becomes "cinematic magic." "Deep Sea 3D" is a marvel in 3D filmmaking. The IMAX experience lets you sink way down for that stereoscopic 3D acquaintance with the grandeur of the deep

‘Shrek the Third’ Film Review: The slapstick third

While it offers nothing new on the table, this third movie of the "Shrek" franchise compensates with its laid-back familiarity and comedy. The Shrek Franchise The best thing about the "Shrek" movies is that you are offered a patented comic blend of fairy tale tradition and pop-culture references. These recreate a comic flavor and moral implications for its wide commercial range of movie viewers. The franchise's main charm is its organic ability to mix fairy tale sweetness and pop-culture tradition with a

‘Beowulf’ (2007) Film Review: Motion-capture statement

"Beowulf" ambitiously blends CGI, motion-capture, and 3D technologies to bring a new level of hyperreality for the viewers to enjoy. Everybody knows, or at least, has already heard about the epic poem "Beowulf" in school, or perhaps, with the prior 2005 live-action offering "Beowulf and Grendel" starring Gerard Butler as Beowulf. This time, the Robert Zemeckis-helmed "Beowulf" utilizes the latest motion-control technology available to tell a tale approximately 1,400 years old in an astonishingly new way -- a sensory animation experience

‘U2 3D’ Film Review: A concert experience for the price of an IMAX ticket

"U2 3D" is a spectacular, musically and visually superb experience simulating a front-row view and beyond of a U2 concert, probably the closest a big group can collectively get to the real thing, up close and personal. This rockumentary features cutting-edge technology that establishes an uncommonly intimate and occasionally surreal bond between the legendary band and the audience. Every development in the history of cinema has always been about making the experience more fun and amazing. For over a quarter-century, U2 has

Animation History: Past trends, current styles, and possible future (as of 2010)

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As an art form, animation is just about a decade younger than motion picture film. Since then, it has evolved side by side with the many technological breakthroughs in filmmaking. Historical Developments It started with making actual drawings on the film stock to create visual effects beyond what can be offered in a realistic set, then there came traditional animation where images were hand-drawn frame-by-frame, and stop-motion animation where clay and other materials physically moved one frame at a time and are

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