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The Future of Film through IMAX and Digital Cinemas: A sneak peek at James Cameron’s ‘Avatar’ and looking into the current digital cinemas in the Philippines

Experiencing “Avatar” is seeing the future of film technology right before my very eyes. The realms of CGI and 3D technology on this age of filmmaking are definitely starting to write their own history already. From the initial experimentations to the developing of the medium to the hype of the format, both the filming process and the theatrical playing field prove that the evolution of cinema technology is really revolutionizing our film experiences in various levels. Gone were the days when imagination

Marketing as a Vital Part of Film Production

You don't shell out thousands and even millions of dollars just to let the film bury itself inside the can. Whether you intend the film to be watched for commercial purposes or you want it to be merely seen and touch lives of people for non-commercial film screenings, festivals and other related artistic endeavors, you need to let the people know that there is something to watch out for. Creativity and networking are the keys to effective marketing. From PR materials to

The evolving demand for online film content

For the last three decades, the Internet has clearly become a crucial part of modern life. The convergence of the different communication platforms including the Internet, telephone, mobile phone, television, and film is clearly the way to go. Just like how music content has greatly evolved in the online medium for decades now, film content meant for the online market has provided such a promising opportunity for film professionals and Internet users alike. With the Philippines being a hotspot for techies,

Multiplexes and malling in the Philippines

The independent film theaters of the past exuded a certain mood and subculture of its own for its audience -- in the perspective of arts, culture, and cinema. However, the plight of these theaters proved that changes were truly inevitable. It’s a matter of coping up with the modernity of the fast-paced world. In line with this, the rising number of multiplexes started to imbibe itself in Philippine entertainment culture. The multiplexes have been around for more than three decades already. People

The Impact of the Critical Development of the Internet in the Current State of Philippine and Global Media

Midterm paper for my Political Economy of Media class The Philippine media and global media in the Information Age are clearly evolving towards the critical development of the Internet, forcing existing media systems to integrate with the world wide web. Cyberspace has gone a long way since its milestones in the 1990s when a household that could afford Internet service back then primarily used the email platform and chat messaging services as alternative forms of communication, alongside the utilization of search

Twist of Fate: A Webinar on Filmmakers with Different Career Paths Before Entering the Film Industry

Filmmaker in Focus (FFF) presents filmmakers Monster Jimenez, Jerrold Tarog, Dan Villegas, and Carl Chavez. This free and open-to-the-public webinar is an advocacy project spearheaded of my FLMKSAY (History of Philippine Cinema) class at the De La Salle-College of Saint Benilde, School of Design and Arts. Full video of the webinar 19-minute edited version of the webinar 6-minute edited version of the webinar

(Media Review) The Accidental Catalyst: Examining Pressreader-aggregated Articles on How Disney’s Mulan Sparked Media Campaigns Addressing the Plight of Uighur Muslims

A media review for my Media Theory class analyzing the increased Uighur Muslims coverage after the release of the Disney live-action film "Mulan" After the straight-to-streaming release of Disney’s Mulan in the Disney+ platform in the U.S. and other selected countries on Sept. 4, 2020 (‘Mulan (2020)’ [IMDb], n.d.), this live-action adaptation of the Chinese legend came under fire after viewers discovered the acknowledgment of the government security agency in the Chinese province of Xinjiang in the film’s closing credits. Xinjiang authorities are accused of the

Worksheet on ‘The Work of Art in the Age of Mechanical Reproduction’ by Walter Benjamin

Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Walter Benjamin essay "The Work of Art in the Age of Mechanical Reproduction" 1.      Why does aura wither in the age of mechanical reproduction? (p. 21) Aura withers in the age of mechanical reproduction because when an original gets reproduced, “the copies become detached to the domain of tradition.” By making many reproductions of the original, the process leads to

Hollywood remakes of Asian Films: What makes them work?

There is a thin line separating remakes that work and those that don't. In the case of Asian films remade by Hollywood for quite some time now, there has been a varying mix of masterpieces, mediocre stuff, and dismaying flops. As Hollywood looks for new flavors and fresh concepts overseas, Korea, Hong Kong, and Japan have been some of the most popular sources for foreign films getting a Hollywood treatment. According to Korean-American producer Roy Lee of the Los Angeles company

Filmmaking: Using the 35mm Format in Film Production

For the longest time, 35mm was the standard format used for motion-picture production worldwide. 35mm film is the basic film gauge most commonly used for motion picture production and exhibition. Interestingly, this film stock has considerably remained unchanged since its introduction more than a century ago. While other film gauges such as the 8mm, 16mm, and 70mm became widely available during different time frames of motion picture history, 35mm film has truly passed the test of time of being the standard format