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(Reflection Paper) A short analysis of the 2020 RC Cola ad in the simulacra of Jean Baudrillard

Reflection Topic: Identify and analyze a simulacrum you have encountered over the Internet lately. What are the social and political possibilities of that simulacra? A reflection paper for my Media Theory class for the lecture on Postmodernity/Posthumanism and the Jean Baudrillard essay "The Precession of Simulacra" The latest RC Cola ad recently went viral. Now, people are bending themselves trying to understand it. It is clear that as an ad meant to be talked about through content that visually presents signs and significations

Worksheet on ‘The Work of Art in the Age of Mechanical Reproduction’ by Walter Benjamin

Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Walter Benjamin essay "The Work of Art in the Age of Mechanical Reproduction" 1.      Why does aura wither in the age of mechanical reproduction? (p. 21) Aura withers in the age of mechanical reproduction because when an original gets reproduced, “the copies become detached to the domain of tradition.” By making many reproductions of the original, the process leads to

(Reflection Paper) Top 3 trending topics in Twitter Philippines analyzed through the lens of Horkheimer, Adorno, and Benjamin

Reflection Topic: Go to Twitter and look up the top 3 trending topics in the Philippines. Briefly analyze them through the lens of Horkheimer, Adorno, and Benjamin. A reflection paper for my Media Theory class for the lecture on Ideology as Instrumental Rationality through the Walter Benjamin essay "The Work of Art in the Age of Mechanical Reproduction" and the Theodor Adorno and Max Horkheimer essay "The Culture Industry: Enlightenment as Mass Deception" I found the following as the top three trending Twitter

Worksheet on ‘The Culture Industry: Enlightenment as Mass Deception’ by Max Horkheimer and Theodor Adorno

Worksheet Instruction: Answer the following questions; discuss in two sentences each. A worksheet for my Media Theory class for the lecture on Ideology as Instrumental Rationality and the Max Horkheimer and Theodor Adorno essay "The Culture Industry: Enlightenment as Mass Deception" 1.      Why is the culture industry an industry? (p. 42) The culture industry is an industry because it works as an amalgam of the different dominating aspects of culture and entertainment in the public sphere with the masses mainly targeted as its consumers. It

(Reflection Paper) How Herman and Chomsky’s ‘Propaganda Model’ positions the Internet in the time of pandemic

Reflection Topic: How does the “Propaganda Model” position the Internet in relation to social and political change in the time of pandemic? A reflection paper for my Media Theory class for the lecture on Political Economy of Media and the Edward Herman and Noam Chomsky essay "A Propaganda Model" Given the changing nature of capitalism in this age of information and communications technology, the propaganda model has forced existing media systems to integrate with the world wide web and this has clearly fast-tracked

(Reflection Paper) On Jia Tolentino’s ‘What could we do to put an end to the worst of the Internet?’

Reflection Topic: Have your say: "What could we do to put an end to the worst of the internet?" -- Jia Tolentino A reflection paper for my Media Theory class for the lecture on Technology and Culture/Medium Theory and the Jia Tolentino essay “The ‘I’ in the Internet” The worst of the Internet is the by-product of its social and economic evolution in the hands of the capitalists in control of it. It led to platforms governed by advertising and business opportunities, propaganda,

Annotated bibliography of selected readings from the Plaridel Journal, vol. 17, no. 1

An annotated bibliography submitted for my Media Theory class Labiste, M., & Chua, Y. (2020). Duterte’s Polemic Against the Catholic Church as Hate Speech. Plaridel Journal, vol. 17, no. 1, 1–33. www.plarideljournal.org/article/dutertes-polemic-against-the-catholic-church-as-hate-speech/ Labiste and Chua examine Duterte’s populist politics by putting into context what constitutes hate speech using a local lens. They explore his political playbook for a reconstruction of a more consistent narrative indicating his ideology and agenda, which impose themselves as more political than moral and theological. Using content-related analysis and rhetorical

Filmmakers and Film Criticism Video Essay Transcript

Video Essay Transcript for My Students For this film theory and criticism course, some of you may not find this very appealing, especially if you are more of a production person and not someone who would prefer spending more time in reading books about film theories and criticism and engage in intellectual discourse relating films watched with assigned readings. But think of this way, being filmmakers, knowing film’s roots, how it develops and how it manages to survive and thrive through

Finding Social Responsibility and Public Good in Political Economy: A Reflection Paper on the Definition of Political Economy

A reflection on: The definition of political economy based on Vincent Mosco’s book “Political Economy of Communication” A reflection paper for my Political Economy of Media class, submitted Aug. 18, 2019 This reflection paper presents the definition of political economy based on Vincent Mosco’s book “Political Economy of Communication.” According to Mosco, political economy is “the study of the social relations, especially the power relations, that mutually constitute the production, distribution, and consumption of resources.” The way I understand this definition, political economy

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