While it offers nothing new on the table, this third movie of the "Shrek" franchise compensates with its laid-back familiarity and comedy. The Shrek Franchise The best thing about the "Shrek" movies is that you are offered a patented comic blend of fairy tale tradition and pop-culture references. These recreate a comic flavor and moral implications for its wide commercial range of movie viewers. The franchise's main charm is its organic ability to mix fairy tale sweetness and pop-culture tradition with a